Have you ever wanted to create an online resource or blog that could provide a lot of value to your audience, but also to make some money with in the process?
If so, one of the best ways to accomplish this is to go after a niche market that is small enough where you can break into local markets, while also having enough people searching for the topic on a daily basis as well.
For this example, “plumbing” is a perfect niche market to get into… and there are a number of reasons why this is true:
- Plumbers are needed in all economies, no matter what’s happening
- It’s a specialized skills and necessary in all local markets
- People are always searching online for “how-to” articles
- New individuals are looking for education/professional
With all of these factors in place, you can start to get a good idea if it’s going to be a good niche focus or not. We will continue to dive into this as we make out way through the article.
Figure Out What People are Searching For
With all of those topics listed above, you can start to plan out how you want to create your site. You can go with a niche site that covers all of the topics as a whole, around “plumbing”, or you can go after a specific action or task — such as “how to find a plumber in your area”.
Another great idea would be to create a site that provides resources for plumbers as well. This could be everything from supplies, work info, and even plumber insurance — which pretty much every plumber would need to have.
No matter what topic you go after, it’s important to make sure all of your site info is unique and provides value — as this will help later on in the promotional process.
Monetize with Google Adsense or Affiliate Marketing
Now, when it comes to the monetization of your site, you are going to have a few different options.
The easiest is going to be Google Adsense. With this method, you simply join the Adsense program and place a few lines of code on your site and advertisements will serve from Google. You would then earn a commission on every click, and the majority of them should be plumber related.
Your second option is to go with affiliate marketing, which would work really well with plumber insurance leads or if you were selling inventory. A great way to explore your options with affiliate marketing is to see what lead generation programs are out there, or even linking to different products offered by Amazon.
While the monetization of your site is always going to be a big focus, it’s important to first focus on your content and getting traffic to the site.
Promote Your Site and Build Up Your SEO
With traffic, your site is just another site on the internet taking up space. This means you will need to not only have great content, but also some social media activity and backlinks coming to your site as well.
Backlinks from other sites are really going to help your site rank in Google. Some of the best ways to acquire such backlinks and references from other sites are to:
- Create your own plumber resource guides
- Interview plumbers and compile their tips and info
- Make top lists for plumbers to find resource
- Write content around the best plumber videos on YouTube
- Guest post on other related sites and link back to yours
- Design a quick infographic for other sites to reference
To learn more about what keywords to track and go after, we recommend using a tool like Zutrix, as you can set up a free account and start tracking keywords and rankings for your site right away.
Takeaway Tips for Creating a Successful Plumber Resource Site
As you can see, there are plenty of things you will need in place to create a successful plumbing resource blog.
It starts out with the foundation and planning process, then your content, marketing and monetization.
With enough of these elements in place, you might start seeing a few high listings in Google, which can start sending a few thousand visitors to your site every month — and with traffic, comes earnings and further monetization.
If you’d like to get started with a niche specific resource site of your own (and not in the plumbing space), be sure to read through all of the recommendations above and then apply them to your own niche topic or market.